The Advantages of Data-Driven Development

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Nowadays, there’s a vast and seemingly-endless influx of data available to you, where you can monitor metrics like exit rates, bounce rates, page views, new users, and returning users, from a myriad of sources. It’s no wonder many people can feel overwhelmed or frustrated when integrating data into their company’s development process. But by avoiding the complexities of analytics, you’re missing out on the advantages it can give you.

These advantages can range from thoroughly understanding your users and their primary motivations, to having hard numbers to show investors, or an increased sense of confidence when it comes to making company-wide decisions.

Although data-driven development has become more widespread as more people discover its benefits, the majority of companies still don’t dig deep enough when gathering and interpreting their data sets. Too often, gathering and analysis of data is used as an afterthought or a quick fix, not as a key driver of a company’s direction.

What’s needed is a methodical and organized approach to accomplish a particular set of clearly defined goals. According to Brent Dykes, author of Web Analytics Action Hero, “The best kind of data is a. specific and b. actionable.” Additionally, it’s the illuminating insights gleaned from combining quantitative and qualitative data that will effectively make data the driver of your app decisions.